DesiTapa: Elevating Snacking Experience Onboard
DesiTapa is a product designed to elevate in-flight food experience. Creating a visual narrative based on your geographic region + functional area of interest in 2 socio-cultural, ethnographically inclusive, and forward thinking scenarios, zooming in on regional similarities and differences.
Project: Studio Design
Timeline: Jan-May 2023
Scope: Cultural Aspects
Food Culture in Both countries
SOLVING FOR THE EXPERIENCE
Food while flying
How to optimize space and make food appetizing in long boring flights?
Not just passengers but for the air- hostess too
So what is being done to help eliminate unnecessary waste? With limited space on flights, some airlines have started to make small changes by only loading 95% of the required meals on each flight with the expectation that some passengers will opt not to eat. Other airlines have started charging around $10 a meal, recognizing that less food is consumed when meals are only available for purchase rather then complimentary.
Understanding Materials
THE MAKING PROCESS
SIMILARITIES & DIFFERENCES
The Mix of 2 Cultures
BUILDING APPETITE
THE REAL STRUGGLE
The Experience
AIRLINE SOLUTIONS
Aviation Crisis
Ideation
SKETCHING IT OUT
INSPIRATION
Moodboard
THE MAKING PROCESS
Prototyping
THE DESIGN PROCESS
Iterations
HOW IT WILL WORK?
The Folding Mechanism
Final Design & Prototype
HOW IT WILL WORK?
